B2U (Broadcast-to-User)
B2U Behavior Flow:
B2U (Broadcast-to-User) banner ads appear on the top right corner of the message window (left corner on Hebrew version). The ad animates for max 17 secs and then collapses to a smaller logo (size 50x40). Both animation + logo are clickable. No animation is allowed on logo except for a subtle animation on mouseover.
General Guidelines
Flash Format: the banner consists of one flash file (*.swf, version 9.0 or older).
Starting size: 120x90.
Weight: max 30Kb.
Timeline: promo (120x90) should appear for 10-17 seconds and then collapse to a smaller logo.
Collapsed logo size: 50x40. (Remember: no animation is allowed on collapsed logo except
for subtle animation on mouseover only).
Video: not supported.
Sound: not supported.
Background: must be transparent.
Right-to-Left territories (e.g. Israel): two ads should be provided, one with the logo on the
left side and one with the logo on the right side.
Coding
In order to ease the creation of the B2U banners,
a template (“
B2U Example – FLA+Swf") is available below with the appropriate buttons and actions needed for the collapsing sequence.
Please use this FLA template and follow these easy steps:
Important: Please make sure to follow these guidelines, in order to assure smooth launch.